To ask good questions, you must prepare for the event. You need to find out all you can about the speaker and the issue. Be sure to check the clips and online databases.
With a prominent speaker, you can often get the text of the speech in advance. But be careful not to rely on it. The speaker may depart from the prepared text. However, you can still use the prepared text. Just say, "The speaker said in prepared remarks" or "in a written text." Reporters sometimes have to relay on the written version, especially if their deadlines come before the speech or news conference is over. [But you must make sure the section quoted was actually spoken during the speech.]
[If you are live-blogging the speech, post the full text as soon as you get it. If you are taking comments in real time, your audience will help spot departures from the text.]
[If you are preparing a radio report, jot down the time key phrases or audience reaction fall. This will help with the editing of excerpts for broadcast.]
Write follow-up questions to ask the speaker after the speech or news conference.
Try to get an aisle seat. If someone asks a good question after the speech or meeting and then leaves, you should follow that person out of the room quickly so you can check the name and get more information. [If you are reporting for radio, conduct a brief interview with the questioner.]
Your story should always include some basic information:
- Size of the audience
- Location of the speech
- Reason for the speech
- Highlights of the speech, including good quotes
- Reaction of the audience, especially at dramatic points during the speech
